Measured vs estimated
Every number in Agent Number 10 is one of two kinds, and the product labels which.
Measured
Section titled “Measured”Counted directly from the source:
- Citations and mentions in AI answers, read from the answers themselves.
- Clicks, impressions and positions from your Search Console.
- Visits from your Google Analytics.
- Ranking positions: checked live on Google for the keywords you track, and from a regularly updated search index for everything else the site ranks for.
- Issues found by crawling your pages.
- Fixes confirmed on the live site.
Estimated
Section titled “Estimated”Modelled from other data:
- Organic traffic, from ranking positions and search volume.
- Search volume and search demand, from Google search data.
- Traffic value, what the organic traffic would cost as ads.
Estimates are useful for direction and for comparing sites, but they are not counts. When a measured figure exists for the same thing, such as Search Console clicks next to estimated traffic, trust the measured one.
Our own scores
Section titled “Our own scores”A few numbers are our own composites, such as the AEO score and SEO visibility. Each is labelled as a score, and the glossary says exactly what goes into it.