Local search
For businesses that serve a place, local search shows how the business appears in Google Maps results.
The map grid
Section titled “The map grid”The map grid checks the business’s position in map results from a grid of points around it. Choose the search to check, the grid size and the distance between points. Each point is a search from that spot, so you can see where the business shows up near the top and where it drops away.
Three numbers sum it up:
- Top 3 in the map: the share of the area where the business is in the top three.
- Shows up at all (top 20): the share of points where it appears in the top 20.
- Average map position: its average position where it appears.
Profile check
Section titled “Profile check”The profile check reads the public Google Business Profile and marks each part, with what to do about any gap:
- Done: present and filled in.
- Missing: a gap. Ownership, website, phone number, description and photos always come back in the listing data, so an empty one is really missing.
- Check on Google: not in the listing data. Opening hours, services, attributes and extra categories are often left out of that data even when Google shows them, so an empty one is something to look at, not proof it is missing.
Checks that do not apply to the business type are skipped. Hotels, for example, are not asked for opening hours.
Nearby competitors and reviews
Section titled “Nearby competitors and reviews”Nearby competitors lists the businesses that appear alongside yours in map results, with your own row marked.
Reviews shows the total number of reviews, how many you have replied to, and how many low ratings still have no reply. Posts shows the updates on the profile and when the last one went up.